Monday, November 21, 2011

MyFord Mobile App with Value Charging and Plug-to-Plug Routing Honored with CES Best of Innovation Award

DEARBORN, Mich., Nov. 9, 2011 – The MyFord® Mobile app aims to make driving a new Focus Electric from Ford as hassle-free as it is green by adding several industry-first features. The remote vehicle monitoring and management features that are available only through MyFord Mobile will be honored with the 2012 International CES Innovation Design and Engineering Award.

“MyFord Mobile is designed to help Focus Electric drivers maximize their gasoline-free driving in a worry-free, low-effort way,” said Bill Frykman, Product & Business Development, Ford Connected Services. “Drivers can take advantage of information stored off-board to automatically charge their cars at the lowest possible cost and reduce range anxiety with plug-to-plug route planning.”

The MyFord Mobile app harnesses the power of cloud computing through a unique partnership with Microsoft, to keep track of when local utilities switch to lower off-peak charging rates, helping to minimize the cost of ownership of the battery-powered Focus Electric.

Drivers just need to enable a single setting in the app and then plug in their cars without ever worrying about what time the rates change in their area. The network monitors utility rate schedules and automatically transmits a signal to the vehicle through embedded cellular connectivity to start charging at the lowest cost. “With its quick 3 to 4 hour charge time using a 240-volt home charging station installed by Best Buy, the Focus Electric will be ready to go when the owner heads out in the morning,” said Frykman.

The capabilities of the network also enable drivers to plan customized trips using navigation data from Mapquest. Drivers can use the app to find charging stations, estimate whether they can reach a station with the currently available charge, and create multi-stop, plug-to-plug journeys for their daily driving needs.

The vehicle connectivity module and app also provide the driver with alerts when charging is complete or if charging is interrupted due to being unplugged or a power outage. The vehicle interior can be preheated or cooled while still plugged in using power from the grid to maximize driving range.

“We want to give Focus Electric drivers the opportunity to maximize the EV ownership experience,” said Frykman. “We’re honored CES has recognized our efforts to use the latest connectivity and cloud technology to augment the capabilities of the car to promote greener driving.”

The MyFord Mobile app will be available for use on most major smartphone platforms including Android, BlackBerry and iPhone. The same capabilities can also be accessed through a mobile web app for other platforms and a secure Ford website from any Internet-connected computer.

Visit WinnerFordDover.com to see Ford's complete lineup.

Ford Charges up for 2012 Announcing Exclusive Collaboration with SHFT.com

DEARBORN, Mich., Nov. 14, 2011 Ford Motor Company today announces an exclusive collaboration with SHFT.com, the award-winning multimedia platform founded by actor and filmmaker Adrian Grenier and film producer Peter Glatzer. The automotive leader and green lifestyle website are joining forces to inspire people to make smarter environmental decisions through film, design, art, transportation and culture. 

As part of Ford’s mission to accelerate the development of more fuel-efficient and alternative-fuel vehicles, the company is teaming up with SHFT.com to put the power in the hands of millions of Americans who are interested in being more eco-conscious and saving money. 

“Our goal is to provide the vehicles and resources to help people live more sustainable lives,” said John Viera, director of Sustainability, Ford Motor Company. “We are working with organizations such as SHFT because they share a similar philosophy – looking at the small and large actions that can make a real difference in a creative and authentic way, which is part of Ford’s commitment to allow people to choose which fuel-efficient and green solution works best for them.” 

Selecting the right vehicle is a significant decision for individuals seeking greener lifestyles or just looking to save money when driving. In a recent national survey, Ford found nearly half of Americans are confused when it comes to green vehicle options, with 46 percent not knowing the difference between a hybrid, plug-in hybrid or electric vehicle. Ford aims to help address this confusion in the marketplace through its collaboration with SHFT.com and its power of choice philosophy.

“SHFT.com celebrates businesses where great design, sustainability and innovation meet, which is why we are so excited to be forging this relationship with Ford,” said Grenier.

“Shared core values are at the heart of our collaboration,” adds Glatzer. “Our common goal is to present the best sustainable options to the conscious consumer in an inspiring and entertaining way and to embrace the individualistic choices people need to make.”

Together, Ford and SHFT are collaborating on a variety of programs to inspire and invite consumers to take a more sustainable approach in life. This includes developing the creation of a short documentary series profiling leaders in innovation who are shaping new sustainable businesses that are influencing positive change around the world. Ford and SHFT also are looking at live-event programs and film festivals to further spread their shared mission.

Ford’s power of choice
Ford believes in the power of choice – offering customers a range of fuel-efficient vehicles is the best way to reduce CO2 emissions, while still meeting the various needs of individuals. In line with this philosophy, Ford is delivering a range of eco-friendly driving options, spanning both traditional gas-powered vehicles and electrified vehicles.


Thanks to Ford technologies such as EcoBoost®, flex-fuel powertrains and hybrid batteries, consumers have access to a variety of vehicles that promise function and style while making driving a greener and more affordable experience.

Green driving leadership
Electrification also is an important piece of Ford’s overall product sustainability strategy, which includes five Ford electrified vehicles for the market, the Focus Electric, Fusion Hybrid, C-MAX Hybrid, C-MAX Energi plug-in Hybrid and Transit Connect Electric. Additionally, Ford Motor Company has four cars that achieve an EPA-rated 40 mpg or higher, including Fiesta, Focus, Fusion Hybrid and Lincoln MKZ Hybrid.

“Ford is excited to be collaborating with innovators at SHFT to develop real solutions to help consumers live a more sustainable lifestyle,” said Viera.
 

Visit WinnerFordDover.com to see Ford's complete lineup.

Monday, November 14, 2011

Audi and Columbia University Kick Off ‘Experiments in Motion’ in New York City

Experiments in Motion – a cutting-edge new research project conducted in partnership between Audi of America and Columbia University’s Graduate School of Architecture, Planning and Preservation (GSAPP) – kicked off on Monday, November 7 with a curated "dinner in motion" at the New Museum in New York City. Conceived as a series of experiments to identify new paradigms of motion, mobility and design, Experiments in Motion is led by Mark Wigley, Dean of Columbia’s GSAPP, and will draw from global thought leaders from around the university, architecture and design professionals, and an expanded network of urban mobility experts from New York City and Audi.

Experiments in Motion is part of the Audi Urban Future Initiative, a long-term, multi-level program that brings together different visions on how mobility, urban living and the role of the transportation will change in the coming years. The initiative’s academic research also includes Urbanizing Technologies: The Mobility Complex, conducted by another of the world’s leading urban thinkers, Saskia Sassen, the Robert S. Lynd Professor of Sociology and Co-Director of The Committee on Global Thought at Columbia University.

“Experiments in Motion is the beginning of a new dialogue on mobility and represents a radical new way of collaboration between a corporation and a research institution. We are thrilled to partner with Mark Wigley and GSAPP, one of the most visionary schools of thought globally,” said Scott Keogh, chief marketing officer, Audi of America. “At the same time, the program is designed to foster emerging talent and empower young, bright minds that will both shape the future, and live in it. What better place to choose as testing ground for these experiments than New York City?”

Under the patronage of Wigley, Monday night’s dinner discussed new theories and new images of motion. A custom-made table by C-Lab and Studio-X served as centerpiece, designed specifically to foster conversation and mobility between participants. In preparation, Wigley conducted an internal workshop with the experimental research units of both Audi and Columbia GSAPP – including the Audi Urban Future Insight Team and Columbia’s C-LAB and Studio-X – to look at how an interrogation of the concept of motion can destabilize conventional thinking in both architecture and the mobility industry.

“This is an exciting research project that galvanizes the very latest thinking to energize a whole new conversation about the future of our cities,” said Wigley. “The most innovative minds are being brought together to inspire a new level of engaged creativity in the university, the design community and industry.”

By opening up the dialogue to a carefully curated group of experts, from historians of science, to filmmakers, artists and curators, the output of the discussion at the New Museum will serve to sharpen the project as it evolves. Experiments in Motion will continue in phases through 2012. In the spring of 2012, the insights of the think tank will be used to structure a new set of student architecture design studios at Columbia GSAPP focused on New York City that will connect to the school’s global network of urban research laboratories. The third phase of the experiment in summer 2012 will open the project up in a new form of public participation.

“As a project about newness – new paradigms of motion, new methods of teaching, new forms of participation – its crucial to have two partner institutions willing to work together in new ways,” said Chris Barley and Troy Conrad Therrien of design practice Th–ey, responsible for the curatorial concept of Experiments in Motion. “Although still fresh, Audi and Columbia have already begun to pose novel questions through their openness to this idea.”

Monday, October 24, 2011

New SYNC Software Update Adds Bluetooth MAP Standard; Ford Poised to Give More Drivers Safer Texting Alternatives

DEARBORN, Mich., Oct. 18, 2011 – Ford has released its latest free SYNC® software update, G1 V3.2.2, to give more SYNC users the ability to have text messages read aloud to them while driving.

Tailored for owners of select SYNC-equipped 2011 and early-release 2012 vehicles, the update includes the emerging Message Access Profile (MAP) Bluetooth® standard, which is custom-made for the automotive hands-free environment and outlines a set of features and procedures used to exchange email, SMS and MMS between devices – in this case SYNC and the smartphone.  
Last year, Ford announced it was voluntarily integrating MAP into SYNC for all 2011 MyFord Touch®-equipped vehicles and is now extending the capability to the broader SYNC user community – with thousands of 2011 and 2012 vehicles equipped with the first generation SYNC system.

“A limited population of phones has the capability to work with the text message readback feature of SYNC,” said Mark Porter, supervisor of SYNC Product Development. “With our initial adoption of MAP for our latest generation of SYNC and our recent efforts to integrate it into our previous variations of the system, we hope we are setting an example that encourages more collaboration between Ford, the phonemakers and the wireless industry to help drivers find smarter alternatives to hand-held texting while on the road.”

According to Bluetooth Special Interest Group (SIG), MAP adoption by mobile device manufacturers is still in its infancy but the growth needle is starting to quiver.

“Texting is becoming a ubiquitous part of our day, so it stands to reason the remote message access profile is an essential addition for handsets, automobiles, headsets and aftermarket car kits,” said Michael Foley, Ph.D., executive director Bluetooth SIG. “The Bluetooth MAP standard gives users the ability to simply and smartly manage incoming text messages from their vehicle while keeping their hands on the wheel and eyes on the road. We are seeing significant uptake in MAP adoption among phonemakers, in particular with recent qualifications from manufacturers such as HTC, RIM, Samsung and LG.”

Ready for an update
Since SYNC launched in 2007, Ford has offered several significant and simple software-based updates. And owners are taking advantage, with software downloads recorded on
www.syncmyride.com ranging up to nearly 14,000 each month in 2011.

Major SYNC updates that have been released to date include:
  • G1 V2.0 – availability of 911 Assist™ and Vehicle Health Report for 2008 SYNC-equipped vehicles (dealership installation required) (December 2008)
  • G1 V3.0/V3.1 – availability of SYNC Services for Traffic, Directions and Information services for 2010 SYNC-equipped vehicles (June 2009)
  • G1 V3.2 –  improved voice command structure, constant display of turn-by-turn directions and GPS coordinates for 911 Assist for 2011 SYNC-equipped vehicles (April 2010)
  • G1 V4.0 – AppLink™ software application for hands-free voice control of smartphone apps for the 2011 Ford Fiesta only (December 2010)
  • G1 V3.2.2 (non-AppLink)/V4.0.2 (AppLink-equipped) – increased MAP support for select 2011 and early-release 2012 SYNC-equipped vehicles with AppLink such as Ford Mustang (May 2011)
Ford owners interested in finding out if their SYNC-equipped vehicle is eligible for any of the available SYNC updates can visit www.syncmyride.com and enter their Vehicle Identification Number (VIN). If eligible, owners can simply download the update to a USB memory stick and bring into their vehicle for installation through SYNC’s USB port.

Seven Auto Manufacturers Collaborate on Harmonized Electric Vehicle Fast Charging Solution

DEARBORN, Mich., Oct. 12, 2011 – Recognizing the importance of a single international approach for DC fast charging, Audi, BMW, Daimler, Ford, General Motors, Porsche and Volkswagen have agreed on the combined charging system as an international standardized approach to charge electric vehicles (EV) in Europe and the United States.

The system is a combined charging approach integrating all charging scenarios into one vehicle inlet/charging connector and uses identical ways for the vehicle to communicate with the charging station. This allows electric vehicles from Audi, BMW, Daimler, Ford, General Motors, Porsche and Volkswagen can share the same fast charging stations.

The seven auto manufacturers believe the development of a common charging approach is good for customers, the industry and charging infrastructure providers. Standardization will reduce build complexity for manufacturers, accelerate the installation of common systems internationally and most importantly, improve the ownership experience for EV drivers.

The endorsement of the combined charging system was based on reviews and analysis of existing charging strategies, the ergonomics of the connector and the preferences of customers in both the United States and Europe. The harmonized approach – across both continents and all manufacturers - will provide a framework for future infrastructure planning as well as a communication protocol to assist in the integration of electric vehicles into the smart grids.

The seven auto manufacturers also agreed to use HomePlug Green Phy as the communication protocol. This approach will also facilitate integration of the electric vehicle into future smart grid applications.

Automakers point to the success of Level 1 and Level 2 (for 220V charging in the U.S.) as an example of how standardization will increase the adoption of electric vehicles and increase customer satisfaction. The harmonized electric vehicle charging solution is backward compatible with the J1772 connector standard in the U.S. Backward compatibility also has been achieved in Europe where the system is based on the IEC 62196 Type 2. The approval of the J1772 standard has given electric vehicle owners the comfort of knowing they can charge at all Level 2 charging stations. Prior to standardization an EV owner had no way of knowing if the charge port they were pulling up to was compatible with their vehicle.

Friday, October 21, 2011

American Le Mans Series, Round 8 in Laguna Seca, USA, Race report

Porsche 911 GT3 R Hybrid – efficiency yields success
It beat them all – on the track and at the gas pump. At its first outing on the West Coast of the USA, the Porsche 911 GT3 R Hybrid beat all other GT vehicles in Laguna Seca. With Porsche works drivers Romain Dumas (France) and Richard Lietz (Austria) at the wheel, it turned the fastest race lap on the challenging course in Monterey/California and conquered the six hour distance with just three pit stops, while its fastest opponents in the GT class had to stop five times: An impressive demonstration of Porsche Intelligent Performance.

Porsche’s strong performance at the riveting eighth round of the American Le Mans Series was rounded off by Joerg Bergmeister (Germany) and Patrick Long (USA): With the Porsche 911 GT3 RSR, the title defenders won the GT class in a photo finish final and secured their first win of the season featuring the world’s fastest sports cars. For Porsche, this marked victory number three after Mid-Ohio and Baltimore.

"Our expectations have been far exceeded"
Interest from the fans for the Porsche 911 GT3 R Hybrid was enormous in California, as well. And the way the innovative sports car from Weissach - which started from the rear of the grid and was not eligible for points - chased through the field in just a few laps to snatch the lead caused a sensation in the grandstands. The Porsche 911 GT3 R Hybrid convinced with its consistently fast lap times and low fuel consumption and finished ahead of all other GT vehicles thanks to its ground-breaking drive concept.

“The start phase was huge fun, because it was relatively easy to overtake the slower competitors,” said Romain Dumas. “But it’s even more fun because we can apply superior tactics thanks to the lower fuel consumption. We are much more flexible and we made the most of this today.” Richard Lietz stated: “We had the least pit stops of all the teams and showed clearly what the Porsche 911 GT3 R Hybrid can do. We didn’t experience one technical problem and left all the other GT vehicles behind us. Our expectations have been far exceeded.”
In a photo finish final to victory
Thrills and spills also characterised the fight for victory in the fiercely-contested GT class as always. Spectacular tussles for positions on the track and in the pits as well as frequent changes at the lead were played out over the entire race – and in the last two hours, long after darkness had fallen on the Laguna Seca Raceway, events began to heat up: In the penultimate lap, Joerg Bergmeister squeezed past a BMW into second place with his Porsche 911 GT3 RSR fielded by Flying Lizard Motorsports. But the most successful GT pilot in the American Le Mans Series wasn’t yet finished. He wanted victory – and in the final lap he pushed fast the leading Ferrari.

“That was our first win this season. We did it at last and it was high time for that,” said Joerg Bergmeister. “We didn’t have the fastest car in the field today, but we fought to the flag. That paid off. To go from third to first in the last laps – you don’t experience this every day in such a strongly-supported series.” Patrick Long added: “Joerg won the race today. Our tactic was to keep out of any squabbles as much as possible and to have the car in one piece at the end to fight for victory. This worked, but the driving style of several competitors was clearly too tough today. It almost cost us the race.”

In the second Porsche 911 GT3 RSR fielded by Flying Lizard Motorsports, Porsche factory pilot Marco Holzer (Germany) joined forces with American Seth Neiman to bring home ninth place. “The track was new for me and has to be one of the most beautiful in the USA. The race was a fantastic experience,” he said. “I’m pleased that we finished well. It was great fun.” Sascha Maassen (Germany) and Bryce Miller (USA) saw the flag in tenth with Paul Miller Racing’s Porsche 911 GT3 RSR.

After wins from Mid-Ohio and Baltimore, luck evaded Wolf Henzler in Laguna Seca. The Porsche works driver from Germany had taken over the Porsche 911 GT3 RSR from his teammate Bryan Sellers (USA) and was lying within striking distance of the top when a rival hit his rear shortly before the halfway point of the race. The impact damaged the water pump and put a stop to Falken Tire’s recent run of successes. “Such a retirement is of course hugely disappointing, especially after our wins of the last weeks,” Wolf Henzler said. “Now we have to roll up our sleeves and try to turn the best season for our team so far into a happy ending at Road Atlanta.”

The ninth and final round of the American Le Mans Series takes place on 1 October on the Road Atlanta race track at Braselton, in the US State of Georgia.
Porsche takes GT title in the Grand-Am Series
At the same time as the penultimate race of the American Le Mans Series, Porsche teams were also fighting for championship honours in the equally as popular Grand-Am Series which held its final race on the Mid-Ohio Sports Car Course in Lexington/Ohio. With the Porsche 911 GT3 Cup run by the successful customer team Brumos Racing, which is based on the lightweight 911 GT3 RS sports car, Americans Leh Keen and Andrew Davis secured the title with fourth place. The highlight of the exciting season was the Daytona 24 hour race in Florida, where Porsche kicked off the season with a double victory for the Porsche 911 GT3 Cup.
Statistics
Result GT class
1. Bergmeister/Long (D/USA), Porsche 911 GT3 RSR, 236 laps
2. Müller/Hand (D/USA), BMW M3 GT, 236
3. Melo/Vilander (BRA/SF), Ferrari F458 Italia, 236
4. Sharp/van Overbeek (USA/USA), Ferrari F458 Italia, 236
5. Werner/Auberlen (D/USA), BMW M3 GT, 236
6. Magnussen/Gavin (DK/GB), Chevrolet Corvette, 236
9. Holzer/Neiman (D/USA), Porsche 911 GT3 RSR, 230
10. Maassen/Miller (D/USA), Porsche 911 GT3 RSR, 224

Result GTC class
1. Pumpelly/Ende (USA/USA), Porsche 911 GT3 Cup, 222 laps
2. J. Bleekemolen/Pappas/S. Bleekemolen (NL/USA/NL), Porsche 911 GT3 Cup, 222
3. Le Saffre/Faulkner (USA/IRL), Porsche 911 GT3 Cup, 221

Points’ standings GT class
Drivers
1. Dirk Müller, Joey Hand, BMW, 145 points
2. Oliver Gavin, Jan Magnussen, Chevrolet, 110
3. Dirk Werner, Bill Auberlen, BMW, 101
4. Jaime Melo, Toni Vilander, Ferrari, 90
5. Wolf Henzler, Bryan Sellers, Porsche, 77
6. Jörg Bergmeister, Patrick Long, Porsche, 76

Manufacturers
1. BMW, 145 points
2. Porsche, 132
3. Chevrolet, 114
4. Ferrari, 109

Teams
1. BMW Team RLL, BMW, 145 points
2. Corvette Racing, Chevrolet, 114
3. Risi Competizione, 90
4. Team Falken Tire, Porsche, 77
5. Flying Lizard Motorsports, Porsche, 75

Porsche Cajun Green-lighted for 2013

Production to Begin in 2013 at New, 42-Acre Site

Porsche has confirmed that the Cajun crossover will go into production late in 2013 as a 2014 model at its Leipzig plant, where the Cayenne and Panamera are currently assembled.
“We are investing another 500 million euro [$684.9 million] in the production facility to build the Cajun in Leipzig. This is not just a mark of confidence in the manufacturing skills of our Leipzig colleagues, but also an important contribution to the economic development of the region,” said Matthias Müller. 

The Leipzig site, currently home to 800 employees, has been producing the Porsche Cayenne since its conception in 2002, and also produces the four-seater Porsche Panamera. Porsche has invested approximately $383 million (280 million euro) in the Leipzig site, with more than 420,000 cars produced to date.

Porsche has said the entry-level Cajun crossover, to be based on the Audi Q5 platform, will be “light and handy”, and will compete with the BMW X3, Range Rover Evoque and Mercedes-Benz GLK.

What Porsche hasn’t confirmed are the engine options; industry insiders are expecting a 2.0 litre TFSI or even possibly a supercharged, 3.0 litre V6.

Tuesday, October 18, 2011

The Audi A2 Concept

With the A2 concept technology study, Audi is offering a peek at electric driving in the megacities of the future. The purely electric powered A2 concept is a classic space concept: a premium vehicle for metropolitan areas featuring generous amounts of space and composed road manners.

The technology study is packed full with attractive, intelligent technologies. An innovative body technology – a further development of Audi’s ultra-lightweight construction – limits its weight to just 1,150 kilograms (2,535.32 lb). Audi connect technologies provide an Internet connection; the steering and brakes are purely electric (by-wire) systems.

Exterior design

The Audi A2 concept demonstrates the complete skill set of the Audi designers in a compact space. It is just 3,804 millimeters (149.76 in) long, 1,693 millimeters (66.65 in) wide and 1,494 millimeters (58.82 in) high; even so, it makes it makes and elegant, powerful and sporty impression on the road. As is typical for Audi, its clean appearance concentrates fully on the essentials.

The opaque glass roof of the show car finished in flat Electric White becomes transparent at the push of a button. When an electric voltage is applied, small particles integrated into the glass align so that the light can pass through the glazing unhindered. When the glass roof is darkened, however, it blocks the infrared component of the sunlight almost completely, effectively shadowing the interior. This is a further contribution to efficient temperature management in the purely electric powered Audi A2 concept.

As with every Audi, the front of the technology study is dominated by the single-frame grill, in this case, in a special version tailored to electrical operation. The upper two-thirds are designed as a closed, folding surface, behind which are the charging socket and the cooling water connection. The four Audi rings are intensively sculpted; the engine hood is permanently bolted to the body.

Mounted in the lower section of the single-frame grille, which acts as an air inlet, are highly efficient cooling elements made of graphite foam. The lightweight mineral is an excellent conductor of heat from the water to the ambient air. Eight blocks with six graphite elements each are located in the central air inlet.

Another highlight of the A2 concept are the matrix beam LED headlights. An entire bundle of small light-emitting diodes arranged one above the other produce the low beam and high beam light. Microreflectors enable the precise positioning of the light. The LEDs can be switched on and off independently to illuminate the road perfectly in any situation. Numerous mini-LEDs set in the lower section of the headlight like a pearl necklace produce the daytime running light.

The side view of the technology study is also typical Audi, with brawny wheel wells, a low greenhouse and an early-sloping roof line that ends in a long rear spoiler. Sharp lines frame tautly arched sheet metal surfaces. The dynamic line above the sills rises distinctly; the tornado line below the windows runs slightly upward. Just below the tornado line is a characteristic feature of the Audi A2 concept – the Audi dynamic light: a band of light that connects the headlights with the tail lights.

Light-emitting diodes and light guides produce the Audi dynamic light. When in standby-mode, the several centimeter-wide band appears black. When the owner of the Audi A2 concept approaches, it lights up blue in welcome and focuses on the door handles, which are inset into the band and extend when the driver swipes a hand over them.

The dynamic light shines bright orange when the A2 concept is driving. It pulses on the corresponding side when indicating a turn, and when braking, a red pulse of light runs along the flank as a warning for other road users.

The tail lights also use matrix beam technology. They are adaptive: The system uses a sensor to detect how good visibility is and adjusts the brightness accordingly.

Five laser diodes produce the rear fog light. When visibility is good, their light is invisible. In the fog or rain, however, it strikes the water particles in the air and becomes clearly visible as a floating triangle.

Interior

The interior also reflects the philosophy behind the Audi A2 concept. It is light, clean, open, and spacious with intuitive controls. The dashboard is split into two sections, with the semi-circular left section enclosing the driver’s area. The Audi dynamic light runs along the edges in two separate arcs from the doors to the cockpit. It welcomes the passengers in a manner similar to the light band on the exterior.

The architecture of the interior takes advantage of the possibilities afforded by the electric drive system. There is no center tunnel; the console between the front seats can be lowered to allow free passage through the vehicle. Heating and cooling air flows indirectly and draft-free through a perforated surface beneath the windshield.

The steering wheel of the Audi A2 concept is flattened at the top and bottom, with a single spoke connecting the ring to the impact absorber. The two large horns pointing inward have touch-sensitive surfaces used to control key functions, with only the turn signals and windshield wipers still controlled via the traditional steering column stalks.

If both touchpads are touched at the same time, the A2 concept switches into a semi-autonomous driving mode. This convenience feature is a welcome relief in slow-moving traffic, for example. The driver maintains full control of the vehicle at all times, exactly like with today’s ACC stop & go system on which the new technology is based.

An open, shell-like section serves as the steering column and extends horizontally into the cockpit. On the far end is a seven-inch display flanked by two secondary displays with the speedometer and the power meter.

When the driver pushes the button to activate the electric drive, an animated band of light encircles the driver and passenger, and two touchpads fold up to the right of the steering wheel. The small touchsurface on the left is for shifting gears (shift-by-wire); the larger one on the right is reserved for the air conditioning and media functions.

The retractable console between the seats includes an additional touchpad for entering letters and numbers and for secondary functions – a further development of today’s MMI touch. A docking station for the iPhone rounds out the control concept.

The show car has all of the Audi connect technologies on board. The Bluetooth online car phone connects it to the Internet via a UTMS module, a WLAN hotspot lets the passengers surf and e-mail from their mobile devices. The fast data connection delivers specially prepared news and information to the vehicle. The services currently offered by Audi are available for navigation: the map with images from Google Earth, Audi traffic information online, Google POI search via voice control and Google Street View.

Cutouts in the backrests of the four individual seats in the Audi A2 concept give them a sporty look and make them incredibly light. They have an aluminum chassis and the developers used a polymer blow-molding process for the shells. Three struts connect the seats with the floor for more foot room in the back, and there are storage bins beneath the fold-up seat cushions.

A console with storage bins is located between the rear seats. Folding these seats forward reveals a fixture for the fork of a special city bicycle. The luggage compartment of the Audi A2 concept has a sandwich floor. A fold-up frame with two solid, high-load nets covers the lower load level.

The colors and materials in the interior support the impression of lightness and functionality. The large areas from the door top shoulders to the floor are covered in a tough material with a neoprene surface feel. A ribbed material made from recycled polyester covers the central floor area. Aluminum elements accentuate the cockpit.

Technology
The Audi A2 concept is a purely electric vehicle. The lithium-ion battery mounted in the sandwich floor stores 31 kWh of energy, 24 kWh of which are usable. The electric motor is transversely mounted in the front of the vehicle. It delivers 85 kW (116 hp) of peak power (60 kW continuous) and 270 Nm (199.14 lb-ft) of torque (160 Nm (118.01 lb-ft continuous) to the front wheels via a single-speed transmission.

The Audi technology study has a range of 200 km (124.27 miles) in the European driving cycle. It takes roughly 1.5 hours to fully recharge the battery with 400 volt three-phase current and approximately four hours with 230 volt household current. The Audi A2 concept is also designed for the new contactless charging technology (Audi Wireless Charging).

The show car weighs less than 1,150 kilograms (2,535.32 lb). This is due primarily to its body, which features the most advanced state of Audi’s ultra-lightweight construction. The A2 concept marks the first time that the ASF has been combined with hybrid multimaterial construction, in which very different materials are combined with one another. In this case, the superstructure is made largely of aluminum components and is complemented by add-on parts of carbon fiber-reinforced polymer (CFRP).

The Audi A2 concept is an agile vehicle. It accelerates from 0 to 100 km/h (62.14 mph) in 9.3 seconds; top speed is limited to 150 km/h (93.21 mph) in the interest of range. A McPherson strut front suspension and a torsion beam axle in the back provide for agile handling. The steering and brake systems are purely electric (steer-by-wire and brake-by-wire), requiring no mechanical or hydraulic connection to the steering wheel or the pedals, respectively.

The 18-inch wheels are fabricated using cladding technology. The alloy base wheel and the cladding are manufactured separately and bonded together, greatly reducing the amount of material used. The new hybrid technology, which Audi already uses in some production models, saves roughly two kilograms (4.41 lb) per wheel. The wheels of the A2 concept combine the blade look of the e-tron family with Audi’s classic spoke design.

Wednesday, September 21, 2011

The Audi A8 hybrid

Scheduled to launch in 2012, the Audi A8 hybrid combines the best of two worlds. Its gasoline engine – a 2.0 TFSI – and an electric motor develop peak output of 180 kW (245 hp) and 480 Nm (345.03 lb-ft) of torque for short periods of time. The luxury sedan can travel up to a speed of 100 km/h (62.14 mph) on electric power alone, and covers around three kilometers (1.86 miles) with zero local emissions at a speed of 60 km/h (37.28 mph). In the standard test cycle, it consumes less than 6.4 liters per 100 km (36.75 US mpg), which corresponds to CO2 emissions of less than 148 grams per km (238.18 g/mile). Please note that these are provisional figures.
Parallel system: the hybrid drive

Directly mounted behind one another, the 2.0 TFSI and the electric motor of the Audi A8 hybrid form a parallel hybrid system. The sedan accelerates to 100 km/h (62.14 mph) in 7.7 seconds from a standing start and has a top speed of 235 km/h (146.02 mph).

The 2.0 TFSI has a displacement of 1,984 cc and an output of 155 kW (211 hp), with a maximum torque of 350 Nm (258.15 lb-ft) at 1,500 to 4,200 rpm. In the typical Audi manner, the four-cylinder engine combines three potent efficiency technologies: FSI gasoline direct injection, turbocharging and the Audi valvelift system. The latter of these further increases power, torque and efficiency by switching the stroke of the exhaust valves between two stages depending on the load and engine speed.

For use in the Audi A8 hybrid, the 2.0 TFSI underwent modifications in several areas. The alternator as an ancillary unit has been dropped, while the crankshaft bearing and the fine tuning of the turbocharger were adapted to the new requirements. A secondary air system at the cylinder head makes sure that the exhaust gas treatment cuts in particularly fast.

Integrated in the engine control unit, the hybrid manager controls the efficient change and smooth transitions between the operating modes.

An extensively modified eight-speed tiptronic serves the power transmission, without the aid of a torque converter. Its place is taken by the disk-shaped electric motor.

The permanent magnet synchronous motor (PSM), which also functions as a starter and – during deceleration – as a generator, has a peak output of up to 40 kW (54 hp) and 210 Nm (154.89 lb-ft) of torque for short periods of time. The electric motor is integrated in the cooling circuit of the TFSI engine.

The motor is combined with a multi-plate clutch operating in the oil bath and joining or separating it and the TFSI. Controlled by intelligent management, the clutch operates ultra-precisely, gently and fast in all situations.

The highly comfortable and fast-shifting hybrid transmission, which guides the engine torque to the front wheels, greatly contributes to the efficiency of the Audi A8 hybrid – its gears are widely spread. When the 2.0 TFSI is deactivated, an electric pump maintains the oil pressure in the hydraulic system to safeguard the convenient start-stop feature.

The power electronics, in the form of a pulse-controlled inverter, serve as a controller between the battery, which outputs direct current, and the electric motor, which operates on alternating current. Water-cooled by a separate low-temperature circuit, the component is distinguished by its low volume and weight. The power electronics include a DC/DC converter that couples the consumers in the 12V electrical system with the high-voltage network.

Lightweight: the battery
A lithium-ion battery system, weighing a mere 36.7 kg (80.91 lb), serves as the energy store for the electric motor of the Audi A8 hybrid. The compact battery with a volume of just 26 liters (0.92 cu ft) is located in an area beneath the luggage compartment that is protected in the event of a collision.

The trunk capacity is 335 liters (11.83 cu ft). The battery consists of 72 cells; at 266 volts its nominal energy is 1.3 kWh and its power up to 40 kW.

The lithium-ion battery is cooled by air in two ways, depending on the requirement. At low-temperature load, it draws temperate air from the vehicle interior by way of a fan.

If its temperature exceeds a certain limit, a separate refrigerant circuit is activated. It is coupled to the automatic air conditioning system of the Audi A8 hybrid and uses a separate evaporator. This powerful active cooling system greatly helps the sedan to travel relatively long distances on electric power alone.

Versatile: the driving modes
The driver can decide which operating mode the Audi A8 hybrid should use – one of three driving modes can be selected at the press of a button on the center console or by means of the automatic selector lever. The EV characteristic map gives priority to the electric drive, while the D mode efficiently controls both the engine and the electric motor. The S mode and the tiptronic gate are designed for a sporty driving style. The hybrid sedan can operate in one of five drive modes: Driving with the combustion engine alone, with the electric drive alone or in hybrid mode is possible, as are recuperation and boosting.

Both drive sources are deactivated when the vehicle is stationary. In this convenient start/stop mode the automatic air conditioning remains active – its compressor has an electric drive. Once the driver releases the brake, the A8 hybrid starts rolling. It can be driven up to 100 km/h (62.14 mph) under electric power – and therefore with no local emissions. At a constant 60 km/h (37.28 mph) up to three kilometers (1.86 miles) can be traveled – enough for many residential areas and inner cities.

When the driver presses the accelerator beyond a certain threshold, the internal combustion engine takes over the drive function. At lower revs this engine will temporarily have a heavier load than is required for the drive – the load point shifts to a higher range and the efficiency improves.

The excess torque benefits the electric motor, which then serves as a generator to recharge the battery and power the consumers.

In quick acceleration, or “boosting,” the electric motor operates together with the TFSI; at full throttle in the S mode or during kickdown the full system output is briefly available. The hybrid drive then supplies the propulsion power of a large, naturally aspirated engine, but with far more efficiency.

When the driver releases the accelerator, the electric motor serves as a generator again. In most situations the TFSI is then decoupled from the drive system, so as not to cause any drag losses. The electricity recovered by the electric motor when coasting and during braking is buffered in the lithium-ion battery.

If the driver only brakes slightly, the electric motor performs the deceleration itself; during more forceful braking, the hydraulic braking system is simultaneously activated. Its brake booster has a second power supply through an electric vacuum pump. A complex rule-based strategy adapts the braking to the conditions of electric driving and energy recuperation. The power steering uses an electromechanical system.

Informative: the displays
The Audi A8 hybrid comes with a display concept for making the driving states of the hybrid drive tangible to the driver. The tachometer on the instrument cluster has been replaced by a power meter, with a needle that indicates the total system output on a scale of 0 to 100 percent. A second scale is divided into colored segments – the gray and orange sections clearly indicate the drive mode currently used by the sedan. An additional instrument displays the charge level of the lithium-ion battery.

At the same time, the energy flow display clearly depicts the mode of operation and active components of the hybrid drive. It can be called up via the driver information system and the central MMI display. The MMI monitor shows a bar graph of the average consumption and recuperation quantity in five-minute increments.

Although room has to be made for all of the hybrid technology, the A8 hybrid is not a Spartan model. It comes standard with particularly efficient LED headlights, the Bose sound system, three-zone automatic air conditioning and a metallic paint finish.

Design
The 18-inch cast wheels of the Audi A8 hybrid feature a ten-arm turbine design – their ten spokes resemble turbine blades. The tires have the size 235/55 R18. As an option, there are 19-inch wheels with a two-color paint finish and in the same design, which is typical for hybrid vehicles from Audi, with 245/45-series R19 tires.

Beyond that, the Audi A8 hybrid is further distinguished by the subtle differentiation on the outside. The rear hatch and the fenders bear hybrid badges; these are illuminated in door sill trims. Arctic Silver is available as an exclusive paint finish.

The A8 hybrid will be one of the lightest vehicles in its competitive segment, drawing on Audi’s comprehensive ultra-lightweight competence. Except for the B-pillars of hot-shaped, ultra-high-strength steel, its ASF (Audi Space Frame) body is made entirely of aluminum. Weighing just 231 kilograms (509.27 lb), it is roughly 40 percent lighter than a comparable steel construction.

The ASF body is structured according to bionic principles. Its frame comprises extruded sections and pressure diecast parts of aluminum; the aluminum panels – such as the roof panels and the side panels – are joined by friction connections. Like the bones of a human skeleton, all components combine optimal function with low weight. The material is used only where necessary and always in a tailored configuration.

The equipment, data and prices specified in this document refer to the model range offered in Germany. Subject to change without notice; errors and omissions excepted.

Audi Challenges Drivers to ‘Take the Pledge’ for Better, Safer Road

Audi is on a mission to make the road a more intelligent place. Challenging drivers to take a stand and champion responsible driving behavior, Audi announces a national initiative that encourages drivers across America to take the “Driver’s Pledge.” By pledging to be a smarter, safer, more efficient driver, Audi hopes to make the road a more intelligent place and allow drivers everywhere to once again enjoy the road. The “Driver’s Pledge” is part of a larger campaign for the all-new 2012 Audi A6, one of Audi’s most innovative and technologically-advanced models to date, that calls attention to the increasingly challenging road conditions American drivers face today and galvanizes enthusiasts to take action. Supporters can visit www.driverspledge.com to participate.

“Drivers daily face an unintelligent road. Frustrations, distractions and deterrents bombard drivers as they go from place to place,” said Scott Keogh, chief marketing officer of Audi of America. “Audi recognizes these conditions and is on a mission to find solutions that not only assist our drivers, but also help improve daily driving conditions across the nation. Now, starting today, Audi challenges drivers to join the movement and take the “Driver’s Pledge” for a more intelligent road.”

As part of the “Driver’s Pledge,” participants can promise to reduce their speed at yellow lights or refrain from texting or partaking in distracting behavior while driving, among other pledges to become more aware, safe and efficient drivers. By taking the “Driver’s Pledge,” participants will be entered to win a grand prize trip for two to the Audi Sportscar Experience Challenge at the Audi Forum Sonoma in Northern, Ca.

The initiative debuted on the Primetime Emmy® Awards telecast Sunday night with a special mention during Audi’s 30-second spot for the all-new 2012 A6. The Audi A6, recently awarded the IIHS Top Safety Award this year for incorporating the most innovative safety technology into a vehicle, is engineered to combat today’s road, making 2,000 decisions per second to assist the driver. With thermal imaging camera with Night Vision Assist to highlight pedestrians it detects in front of the vehicle, Audi Pre-Sense Plus safety system that is able to minimize accidents by warning the driver and applying the brakes with increasing force in an emergency, and head-up display that projects navigation data as a hologram that hovers over the windshield, the A6 is designed to analyze the road, anticipate situations for the driver, prepare for incidents and enhance the driver’s experience.

Other leading technology such as MMI® Navigation with Google Earth – an industry first that combines 3-D terrain models with aerial views and a detailed street network to calculate routes seamlessly – MMI touch pad that recognizing handwriting in multiple languages, and factory-installed wireless internet that enables features such as Audi connect™ for real-time weather, traffic, news and live fuel prices, makes the Audi A6 one of the most intelligent vehicles on the road today.

Tuesday, August 30, 2011

Porsche Ready for Baltimore Grand Prix


Porsche works drivers Joerg Bergmeister and Patrick Long , current American Le Mans GT class reigning champions, will once again take their places behind the wheel of the Flying Lizard Motorsports Porsche 911 GT3 RSR on September 3, 2011. New for the 2011 American Le Mans schedule is the Inaugural Baltimore Grand Prix.  The new 3.219km, 12 corner, urban street circuit, winds through Baltimore’s inner harbor and around the Convention Centre.

Commenting on this inaugural event, Porsche head of motorsport, Hartmut Kristen said, “The first race on a new circuit is always an interesting task for drivers and teams, and even more so on a street circuit with its very special challenges.  The Baltimore race, with its large urban area is definitely a positive for the American Le Mans Series and a crucial step towards tapping into new markets for the series and extending the fan base.”   Being the head of the most successful GT race car nameplate in recent years, Kristen will be as equally excited for the exposure for Porsche as he is for the fans.

Joerg Bergmeister, who seemed genuinely excited when asked about the new circuit said, ”I’m looking forward to Baltimore.  We don’t know much about the new track and have no experience here whatsoever.  But because the Indycars are driving there too, I assume that it’ll be in good condition and in this regard we don’t expect any issues.  Generally, street circuits suit us.  Like at all city races, it’ll be important in Baltimore to use the short practice session well to find the best set-up for the track.”

Bergmeister  and Long are currently defending their championship status from  6th place in the American Le Mans GT class; 57 points behind current leaders Dirk Muller and Joey Handof BMW Team RLL.  Residing in 5th place, ahead of Bergmeister and Long, 2011 Mid-Ohio winner, Wolfe Henzler and Bryan Sellers pilot the Falken Tire 911 GT3 RSR.  Darren Law and Seth Neiman, both Americans, pilot the second Flying Lizard Porsche while Bryce Miller and Sascha Maassen  team up in the Paul Miller Racing 911 GT3 RSR.

Providing his thoughts on the new circuit, Henzler said, “The first race on a new track is always a challenge. At the moment everything is running smoothly for us.  After winning in the rain at Mid-Ohio we followed up in Elkhart Lake with our best result on a dry circuit. This shows that we’re working in the right direction.  I’m heading to Baltimore feeling confident and hope that we can continue our positive trend.”

From - http://www.thecheckeredflag.co.uk/2011/08/porsche-ready-for-balitimore-grand-prix/

Monday, August 29, 2011

Introducing the Remarkable Audi Film Series

When trance and chill out musician Ryan Farish began investigating new equipment to help him perfect his recordings a few years ago, he was struck by a review that compared its qualities to the engineered precision of an Audi.

That was enough to sell him on the new gear – and a new car. As he developed songs that earned him a Grammy nomination, a 2008 Gospel Music Association Dove Award, enough tracks to fill eight albums and a style that has come to define The Weather Channel soundtrack, Farish burned them on a CD so he could hear how they sounded in his Audi TT. When the Virginia Beach, Va., artist explained how this process helps him refine his music, we had an idea. Why not get his professional impression on the most advanced sound system built into our cars today – the 19-speaker, 1,400-watt Bang & Olufsen® Advanced Sound System found in the new Audi A8 flagship model? We were eager to hear what his trained ear thought of a system that is engineered from the start of the A8 development with more than 400 hours of fine tuning devoted to acoustic purity.

With only a basic introduction to the car and absolutely no strings attached, we left an Audi A8 with Farish to drive and test songs for the new album “Upon A Dream,” which was released internationally last week. The result is this first installment of the new Remarkable Audi film series – a project devoted to letting real people like Ryan Farish bring their real and remarkable Audi stories to you.

Wednesday, August 17, 2011

Here Comes the Sun: Ford and SunPower Team up to Let Focus Electric Customers ‘Drive Green for Life’

Dearborn, Mich., Aug. 10, 2011 Ford and SunPower Corp. (NASDAQ: SPWRA, SPWRB) have teamed up to offer customers a rooftop solar system that will allow Focus Electric owners to “Drive Green for Life” by providing customers with enough clean, renewable energy to offset the electricity used to charge the vehicle.

“Under the ‘Drive Green for Life’ program, Focus Electric owners can reduce their total cost of ownership by generating enough energy from their high efficiency SunPower rooftop solar system to offset the electricity required to charge the vehicle at night,” said Mike Tinskey, Ford director of Global Vehicle Electrification and Infrastructure. “It’s an eco-friendly solution that perfectly complements our plug-in products and other green initiatives.”

“SunPower’s innovative partnership with Ford is a win-win for customers, providing a comprehensive sustainability program,” said Tom Werner, SunPower president and CEO. “By taking advantage of this program, Focus Electric customers can receive the added benefit of installing a SunPower solar system, the highest-efficiency, most reliable on the market today, generating the electricity needed to charge their vehicles.”

The 2.5 kilowatt rooftop solar system is comprised of the SunPower® E18 Series solar panels that produce an average of 3,000 kilowatt hours of electricity annually. These high-efficiency solar panels generate approximately 50 percent more electricity than conventional panels and utilize a smaller footprint on the roof. The system was sized to accommodate a customer who drives about 1,000 miles per month.

The complete SunPower solar system is offered at a base price of less than $10,000*, after federal tax credits. Local and state rebates, along with other incentives, may drive the system cost down even more, depending on a customer’s location. Included in the purchase is a residential monitoring system, which includes the ability to track the performance of their solar system on the web or through an iPhone application. Affordable financing options for the solar system are available through SunPower. This price point does not include local sales tax.

Interested Focus Electric customers will be contacted by a participating SunPower dealer who will visit their home to begin the installation process. SunPower leads the industry with more than 400 dealers in the U.S., and can support the initial Focus Electric roll out in all 19 markets.

In addition to the Focus Electric, the SunPower rooftop solar system will be compatible with the C-MAX Energi plug-in hybrid electric vehicle Ford is rolling out in 2012.

Two Complementary Charging Solutions for Focus Electric Owners
By partnering with SunPower, Ford now offers Focus Electric owners two complementary charging solutions to make the overall experience of owning an electric vehicle easier. In January, Ford announced an agreement with consumer electronics leader Best Buy to offer a 240-volt home charging station for the Focus Electric and future electric vehicle owners.


“The goal of working with both SunPower and Best Buy was to offer Focus Electric owners solutions to charging needs that help lower the vehicle’s overall cost of ownership,” said Tinskey.

The Power of Choice
Electrification is an important piece of Ford’s overall product sustainability strategy, which includes the launch of five electrified vehicles in North America by 2012 and in Europe by 2013. Ford launched the Transit Connect Electric small commercial van in 2010 and will launch the all-new Focus Electric later this year. In 2012, these models will be joined in North America by the new C-MAX Hybrid, a second next-generation lithium-ion battery hybrid and C-MAX Energi plug-in hybrid. This diverse range of electrified vehicles allows Ford to meet a variety of consumer driving needs.


*This offer assumes normal installation conditions, not including modifications to a roof, electrical service panel or excessive wire requirements. 

Two Ford vehicles earn spot on kbb.com Back-to-School list

Kelley Blue Book's kbb.com has announced its picks for the 2011 Top 10 Back-to-School Cars, a mix of both new and used cars and trucks. Ford has two vehicles on the list, the 2012 Focus and 2007 F-150. Young drivers love the Focus, kbb says, because "it looks cool on the outside, modern on the inside, handles with more than a hint of sportiness and offers advanced audio and information technology." For those who subscribe to "bigger is better," kbb says the 2007 F-150 is their back-to-school ride. It "boasts five-star NHTSA front crash ratings, beefy good looks and all the practical hauling and towing abilities afforded by a proper pickup truck."

Choosing a car for yourself - that's one thing. It's an important decision more than worthy of a few hours of research and rumination. But choosing a car for your child - that's a far more important decision, because that car will transport your most precious possession. The decision on which vehicle is the right back-to-school car for your child is a critical one, and we at Kelley Blue Book's kbb.com keep that in mind when our experts put their heads together to compile this list. The car for your child must be safe, affordable and versatile. It would also be nice if it were fuel-efficient, fun-to-drive and good-looking, too. Oh, and did we mention reliable and inexpensive to own? All these factors are rolled into the following list of the Top 10 Best Back-to-School Cars for 2011.

Our annual list spotlights five new and five used vehicles because each has its own merits. The new cars are all available at a Fair Purchase Price under $18,000, while the used vehicles are all 2007 model year and newer with a Kelley Blue Book Suggested Retail Value of less than $12,000 (with base-level equipment and average mileage).

Monday, August 15, 2011

Audi Leads List of Consumers Top Rated Vehicles on Edmunds.com

Audi led all automotive brands by winning four categories in Edmunds.com’s 2011 Consumers’ Top RatedSM vehicles. The German luxury make earned the top nod for Best Coupe $35K-$45K (2011 Audi A5), Best Coupe Over $45K (2011 Audi S5), Best Wagon $35K-$45K (2011 Audi A4 Wagon) and Best SUV $35K-$45K (2011 Audi Q5).

“It’s clear that the owners of Audi’s 2011 lineup of vehicles are very satisfied with their purchases,” said Scott Oldham, editor-in-chief at Edmunds.com. “It’s also just as clear that Edmunds.com visitors continue to rate European and Japanese brands higher than their U.S. and Korean counterparts. European and Japanese models won 75 percent of our categories.”

To see all 21 winners of the 2011 Consumers Top Rated vehicles, please visit the awards page at http://www.edmunds.com/car-reviews/2011-consumers-top-rated.html.

Audi of America Partners with the Academy of Television Arts & Sciences For the Primetime Emmy® Awards

Audi of America is honored to announce that it will serve as the official automotive partner of the Academy of Television Arts & Sciences beginning with the 63rd Primetime Emmy® Awards taking place on Sunday, September 18, 2011 at the Nokia Theater at L.A. LIVE in Los Angeles and airing on FOX. This multi-year partnership will take place across numerous platforms, expanding upon the brand’s continuous support of the entertainment industry.

Audi will participate in select Television Academy events celebrating this year’s Primetime Emmy® Award nominees, including the Primetime Creative Arts Emmy® Awards on September 10, the Red Carpet rollout for the Primetime Emmy® telecast and Governor’s Ball preview on September 14, and the Performers’ Nominee Reception on September 16. The Primetime Emmy® Awards honors excellence in all aspects of national television programming – from such categories as writing, directing and performance, to costume design, cinematography, lighting and music. The winners are annually selected by 15,000 industry professionals who are voting members of the Television Academy.

“Audi is honored to support the Academy of Television Arts & Sciences in recognizing exceptional talent in television,” said Scott Keogh, Chief Marketing Officer, Audi of America. “The brand has become a key player within the entertainment industry and has a longstanding history as a friend of the arts, making this partnership a perfect fit. What better way to celebrate some of the greatest talent in the television industry than with a car company that produces only the very best automobiles that truly epitomize the luxury and glamour of Hollywood.”

Audi, one of the top luxury automakers in the world, has had numerous successful partnerships with high-profile entertainment brands including the British Academy of Film and Television Arts (BAFTA), the “Iron Man” film franchise, The Weinstein Company, and more. Audi is supporting its sponsorship of the Primetime Emmy® Awards with a fleet of stunning Audi vehicles including the all-new A6 and A7, along with the Audi A8, the brand’s luxury flagship sedan, which will chauffeur select guests to the show and to additional events throughout the television awards season.

Additionally, Audi will once again host its annual pre-Emmy® Awards celebration on Sunday, September 11, 2011 at Cecconi’s in West Hollywood. The brand has become known for its exclusive star-studded parties to kick off awards week, and this year Audi will be making a donation to Tuesday’s Children in honor of the 10th anniversary of 9/11. Tuesday's Children is a non-profit family service organization that has made a long term commitment to every individual impacted by the events of September 11, 2001, including the families of 9/11 victims and the heroic first responders.

The 63rd Primetime Emmy® Awards will air live coast to coast on Sunday, September 18th (8PM, ET/ 5PM, PT) on FOX and will originate from the Nokia Theatre at L.A. LIVE in Los Angeles. The awards will be produced by Mark Burnett and hosted by Jane Lynch.

Audi driver Mattias Ekstrom commandingly wins

In the duel against Mercedes-Benz Audi has raised the score of victories to 4-2. In front of 86,500 spectators (throughout the weekend) Mattias Ekström in the Audi A4 DTM of Audi Sport Team Abt Sportsline was in a class of his own at the Nürburgring. From the pole position the Swede achieved an advantage of 5.533 seconds over the leader of the standings, Bruno Spengler, and celebrated his 15th DTM victory that was never at risk in the race.

Exactly 63 weeks or 441 days Mattias Ekström had to wait for this day. The last DTM race won by the Audi driver had been at Valencia at the end of May 2010. “That was a very long time,” said the Swede after his triumph at the Nürburgring. “This success feels incredibly good. I’m very happy for the team that suffered a great deal of misfortune in the first half of the season. This weekend Audi Sport and Abt were right on the mark. All I had to do was drive ...”

Almost up to the end of the race Audi Sport Team Abt Sportsline was even heading for a one-two result at the Nürburgring. Up to the penultimate lap Mike Rockenfeller was running in second place before, under pressure from Bruno Spengler, the wheels of his Audi A4 DTM locked as he was braking into turn one. “I was having problems with grip on the rear wheels and changed the brake balance,” explained Rockenfeller. “But that’s not meant to be an excuse. I’m sorry for the team – something like this simply mustn’t happen on the penultimate lap.”

Places four and five went to Timo Scheider and Martin Tomczyk (Audi Sport Team Phoenix) who switched positions in a fierce duel on the 20th lap. The runner-up in the standings, Tomczyk, had started well from position seven on the grid but was hit by Mercedes driver Jamie Green in the commotion on lap one. The front end of his Audi A4 DTM was damaged in the incident. Tomczyk nonetheless managed to secure fifth place and as the best driver of a year-old car scored important points in the title fight. Before the remaining four races the German as the best Audi driver remains within a striking distance to Bruno Spengler, ranking seven points behind him in the overall classification.

With Edoardo Mortara on position seven a fifth Audi driver scored points. Audi Sport Team Rosberg had to repair the Italian’s A4 DTM after an incident in the morning’s warm-up session when a kerb along the track had come loose and caused considerable damage to the left-hand side of the vehicle. The two points which Mortara clinched as the best DTM rookie in the field were a nice reward for the extra work.

Mortara’s team-mate Filipe Albuquerque in ninth place just barely missed scoring a point. Oliver Jarvis managed to recover from position 15 on the grid to tenth place. Miguel Molina and Rahel Frey occupied places twelve and 16 in the race that was very turbulent at times.

“Overall, it was a great team performance,” said Head of Audi Motorsport Dr. Wolfgang Ullrich. “Mattias Ekström and his A4 DTM were in a league of their own this weekend. And Team Abt showed perfect pit stops. It’s a shame that Martin Tomczyk lost a few points. But we’re happy that after the body contact with Jamie Green on lap one he was able to even finish the race.”

Friday, July 22, 2011

Audi of America Partners with San Francisco Mayor Lee and Union Square Business Improvement District to Inaugurate Powell Street Promenade

Audi of America joined San Francisco Mayor Ed Lee and formally opened Powell Street Promenade — a new and innovative pedestrian space in the heart of San Francisco’s downtown as part of a partnership between the City & County of San Francisco, and the Union Square Business Improvement District (BID).

The Powell Street Promenade has transformed two blocks between Ellis and Geary Streets, along the famed Powell Street cable car line, addressing overcrowding by creating an enjoyable public space to eat, chat and relax. It also provides visitors and residents with a comfortable place to plan their visit out of the bustle of the corridor. This vibrant pedestrian corridor is one of the busiest in the nation and is typically traveled by more than 100,000 people on an average weekend. The Powell Street Promenade is the largest ‘Parklet’ installation in the City.

“Audi is taking its passion for efficiency and sustainability even further with its involvement in the revitalization of Powell Street in San Francisco,” said Scott Keogh, Chief Marketing Officer for Audi of America. “This is an exciting and important project for the people of San Francisco and as a global hub of art and aesthetic, it seemed only natural that Audi – who remains steadfast in its commitment to progressive design and innovation – partner with the City of San Francisco to re-imagine this iconic area.”

Audi of America partnered with the City & County of San Francisco and the Union Square BID to provide the necessary funds and guidance on the cutting-edge and modern design of the Powell Street Promenade. Designed by Walter Hood of Hood Design Studio, the overall aesthetic of the promenade is guided by a forward-thinking, people-friendly, environmentally-conscious philosophy. By repurposing the on-street loading lanes along these two blocks of Powell Street, the Promenade provides six additional feet of continuous pedestrian space and adds amenities such as custom designed aluminum benches, planters, tables, rails, landscaping, bike parking, and other pedestrian-friendly features. Low-energy Light Emitting Diodes (LED) lights will illuminate the space through power collected from solar panels. All landscaping is drought tolerant and materials used are designed to be long-lasting and reusable. People utilizing this Promenade will also have access to free Wi-Fi; which was installed as part of the project. Audi used the same principles that define the brand’s innovative approach to car making throughout this process. The Union Square BID will maintain the Promenade and keep it clean and activated.

Additional details can be found at
www.progressonpowell.com. Audi and its San Francisco advertising agency Venables Bell & Partners worked closely to bring the project to life.

The best of two worlds - the Audi A6 hybrid

Power like a V6, fuel consumption like a four-cylinder car – the Audi A6 hybrid, coming on the market in 2012, combines the best of two worlds. Its gasoline engine, a 2.0 TFSI, and the electric motor can briefly generate 180 kW (245 hp) of system power and 480 Nm (354.03 lb-ft) of torque. Despite the high and spontaneous generation of power, the average rate of fuel consumption in the standard cycle is below 6.4 liters per 100 km (36.75 US mpg). The sedan can travel up to a speed of 100 km/h (62.14 mph) on electric power alone, and cover around three kilometers (1.86 miles) with zero local emissions at a speed of 60 km/h (37.28 mph).


For use in the Audi A6 hybrid the 2.0 TFSI underwent modifications in several areas. The alternator as an ancillary unit has been dropped, while the crankshaft bearing and the fine tuning of the turbocharger were adapted to the new requirements. A secondary air system at the cylinder head makes sure that the exhaust gas treatment cuts in particularly fast. Integrated in the engine control unit, the hybrid manager controls the efficient change and smooth transitions between the operating modes, and was fully developed by Audi alone.

A largely modified eight-speed tiptronic serves the power transmission, without the aid of a torque converter. Its place is taken by the disk-shaped electric motor. This is combined with a multi-plate clutch operating in the oil bath and joining or separating the electric motor and the TFSI. Controlled by intelligent management, the clutch operates ultra-precisely, gently and fast in all situations.

The highly comfortable and fast-shifting hybrid transmission, which guides the engine torque to the front wheels, greatly contributes to the efficiency of the Audi A6 hybrid – its gears are widely spread. When the 2.0 TFSI is deactivated, an electric pump maintains the oil pressure in the hydraulic system to safeguard the convenient start-stop feature.


Power electronics and electric motor
The power electronics, in the form of a pulse-controlled inverter, serve as a controller between the battery, which outputs direct current, and the electric motor, which operates on alternating current. Water-cooled by a separate low-temperature circuit, the component is distinguished by its low volume and weight. The power electronics include a DC/DC converter that couples the consumers in the 12V electrical system with the high-voltage network.

A permanent magnet synchronous machine serves as an electric motor, as a starter and – during deceleration – as a generator. It briefly outputs up to 40 kW (54 hp) of power and 210 Nm (154.89 lb-ft) of torque. The electric motor is integrated in the cooling circuit of the TFSI engine.


Battery
A lithium-ion battery system, weighing a mere 36.7 kg (80.91 lb), serves as the energy store for the electric motor of the Audi A6 hybrid. The compact battery, which takes up only 26 liters (0.92 cubic ft) of space, is located in the collision-protected area under the luggage compartment; the luggage capacity remains an impressive 375 liters (13.24 cubic ft), and can be enlarged to 850 liters (30.02 cubic ft) thanks to the standard folding rear seat backrests. The battery consists of 72 cells; at 266 volts its normal energy is 1.3 kWh and its power 40 kW.

The lithium-ion battery is cooled by air in two ways, depending on the requirement. At low-temperature load, it draws temperate air from the vehicle interior by way of a fan. If its temperature exceeds a certain limit, a separate refrigerant circuit is activated. It is coupled to the climate control system of the Audi A6 hybrid and uses a separate evaporator. This powerful active cooling system greatly helps the sedan to travel relatively long distances on electric power alone.

Operating modes
The driver can decide which operating mode the Audi A6 should use – one of three driving modes can be selected at the press of a button on the center console or by means of the automatic selector lever. The EV characteristic map gives priority to the electric drive, while the D mode efficiently controls both the engine and the electric motor. The S mode and the tiptronic gate are designed for a sporty driving style. The hybrid sedan has five operating states: Driving with the combustion engine alone, with the electric drive alone or in hybrid mode is possible, as are recuperation and boosting.

Both drive sources are deactivated when the vehicle is stationary. In this convenient start/stop mode the automatic air conditioning remains active – its compressor has an electric drive. Once the driver releases the brake, the A6 hybrid starts rolling. It can be driven up to 100 km/h (62.14 mph) under electric power – and therefore with no local emissions.

At a constant 60 km/h (37.28 mph) up to three kilometers (1.86 miles) can be traveled – enough for many residential areas and inner cities.

When the accelerator is pressed beyond a certain threshold, the internal combustion engine takes over the drive function. At lower revs this engine will temporarily have a heavier load than is required for the drive – the load point shifts to a higher range and the efficiency improves. The excess torque benefits the electric motor, which then serves as a generator to recharge the battery and power the consumers.

In quick acceleration, or “boosting,” the electric motor operates together with the TFSI; at full throttle in the S mode the full system output is briefly available. The hybrid drive then supplies the propulsion power of a large, naturally aspirated engine, but with far more efficiency.

When the driver releases the accelerator, the electric motor serves as a generator again. In most situations the TFSI is then decoupled from the drive system, so as not to cause any drag losses. The electricity recovered by the electric motor when coasting and during braking is buffered in the lithium-ion battery.

If the driver only slightly brakes, the electric motor performs the deceleration itself; in more forceful braking the hydraulic braking system is simultaneously activated. Its brake booster has a second power supply through an electric vacuum pump. A complex rule-based strategy adapts the braking to the conditions of electric driving and energy recuperation. As elsewhere in the A6 family, an electromechanical unit serves as the power steering.

Operation
The Audi A6 hybrid comes with a display concept for making the driving states of the hybrid drive tangible to the driver. The tachometer on the instrument cluster has been replaced by a power meter, with a needle that indicates the total system output on a scale of 0 to 100 percent. A second scale is divided into colored segments – the green and orange sections clearly indicate the drive mode currently used by the sedan.

Operational readiness, recuperation, electric driving, boosting and ignition are indicated. An additional instrument displays the charge level of the lithium-ion battery.

At the same time, the energy flow display clearly depicts the mode of operation and active components of the hybrid drive. The driver can call up the graphic via the driver information system and in the MMI navigation plus display. The MMI screen gives a clearly arranged bar graph of the average consumption and recuperation quantity in five-minute increments.

Exterior
The Audi A6 hybrid is distinguished by the subtle differentiation on the outside. The tailgate, the fenders and the sill panel strips bear the hybrid lettering. The exclusive Arctic Silver, metallic paint finish is available. The 17-inch cast wheels feature a ten-arm turbine design – their ten spokes resemble turbine blades. The tires have the size 225/55 R17. Two-tone 18-inch wheels of size 245/45 R18 are optionally available in the same design typical of the hybrid vehicles.

The Audi A6 hybrid is based on the familiar A6 Sedan and embodies the same lightweight design technologies. At 1,770 kilograms (3,902 lb), it will be the lightest hybrid in its competiti.
The equipment and data specified in this document refer to the model range offered in Germany.

Performance

Directly mounted behind one another, the 2.0 TFSI and the electric motor of the Audi A6 hybrid form a parallel hybrid system. Together the two units have a brief system output of 180 kW (245 hp) and a system torque of 480 Nm (354.03 lb-ft). The sedan accelerates from zero to 100 km/h (62.14 mph) in 7.3 seconds and has a top speed of 238 km/h (147.89 mph). In the European standard driving cycle, the Audi A6 hybrid consumes less than 6.4 liters per 100 km (36.75 US mpg) – that equals CO2 emissions of less than 146 grams per km (234.96 g/mile). The 73-liter (19.28 US gallon) fuel tank ensures a long range. (These performance and consumption data are provisional)

Drivetrain
The 2.0 TFSI in the Audi A6 hybrid has a displacement of 1,984 cc. The engine has an output of 155 kW (211 hp), with a maximum torque of 350 Nm (258.15 lb-ft) at 1,500 to 4,200 rpm. In the typical Audi manner, the four-cylinder engine combines three potent efficiency technologies: FSI gasoline direct injection, turbocharging and the Audi valvelift system (AVS). The AVS further increases power, torque and efficiency by switching the stroke of the exhaust valves between two stages depending on the load and engine speed.

Ford trials complimentary live Operator Assist

DEARBORN, Mich., June 11, 2011 – Getting directions or finding a business using SYNC® Services has become even easier thanks to a new feature called Operator Assist that allows users to instantly connect with a live person.
 
Operator Assist is only a voice command away, making it part of the growing list of cloud-based driver aids offered by Ford Motor Company. The new feature provides customers with the ability to safely connect with a live person who can quickly access information databases to help drivers get where they’re going.
 
Operator Assist is currently in a beta test trial phase and being offered as a complimentary feature for registered users of SYNC Services. No additional software or hardware is needed.
 
“Ford is committed to continuously improving the ownership experience and delivering the level of connectivity that customers want,” said Doug VanDagens, director, Ford Connected Services Solutions Organization. “By leveraging what’s available in the cloud, we continue to innovate and improve our customers’ experience without having to touch the vehicle or inconvenience the owner.”
 
How it works
Cloud-based, on-demand, voice-activated SYNC Services provides access to information about traffic, news, sports, weather, horoscopes, stock quotes, and movie listings along with business searches and turn-by-turn directions.
 
Operator Assist is available for the directions and business search functions of SYNC Services. Seventy percent of all SYNC Services calls are for business search and directions, said David Gersabeck, product manager, SYNC Services.
 
Using advanced vehicle sensors, integrated GPS technology and comprehensive map and traffic data, the SYNC Services automated system delivers turn-by-turn directions to the user. Further, with access to more than 14 million business listings, SYNC Services’ automated system directs users to the businesses they seek.
 
Now, with Operator Assist, at any time during a business search or directions interaction between the user and the SYNC Services automated system, the user can say, “Operator,” confirm his or her request to speak with an operator, and connect to a live operator. This system gives Ford customers the choice of interfacing with a live operator or utilizing the interactive voice recognition system.
 
“Our customers asked for additional assistance in situations where their voice request was not understood,” said Gersabeck. “If you want the most reliable user experience, enabling alternative methods for customers to access information will increase success, which is where Operator Assist factors into the equation.”
 
In the event a user says an address or business that the automated system can’t identify, the user will be prompted with the option to connect to a live operator. If the user confirms he or she would like to speak with an operator for further assistance, the system automatically connects the user to the live operator.
 
When a live operator assists with a business search, the user can choose to receive turn-by-turn directions to the business, receive a text message with name, address and phone number information about the business (applies to certain phone carrier networks), or be directly connected to the phone number of the business.
 
When a live operator assists with address entry, the user can have the directions sent directly to the vehicle.
 
“We want Ford SYNC Services customers to have the peace of mind that comes with knowing they can get where they’re going or want to go,” said Gersabeck. “Being able to connect with a live person at any time contributes to that peace of mind.”
 
The live operator services are provided by MyAssist, a leading live assistance and telematics service company for individuals and businesses based in Stevens Point, Wis.