Monday, November 21, 2011

MyFord Mobile App with Value Charging and Plug-to-Plug Routing Honored with CES Best of Innovation Award

DEARBORN, Mich., Nov. 9, 2011 – The MyFord® Mobile app aims to make driving a new Focus Electric from Ford as hassle-free as it is green by adding several industry-first features. The remote vehicle monitoring and management features that are available only through MyFord Mobile will be honored with the 2012 International CES Innovation Design and Engineering Award.

“MyFord Mobile is designed to help Focus Electric drivers maximize their gasoline-free driving in a worry-free, low-effort way,” said Bill Frykman, Product & Business Development, Ford Connected Services. “Drivers can take advantage of information stored off-board to automatically charge their cars at the lowest possible cost and reduce range anxiety with plug-to-plug route planning.”

The MyFord Mobile app harnesses the power of cloud computing through a unique partnership with Microsoft, to keep track of when local utilities switch to lower off-peak charging rates, helping to minimize the cost of ownership of the battery-powered Focus Electric.

Drivers just need to enable a single setting in the app and then plug in their cars without ever worrying about what time the rates change in their area. The network monitors utility rate schedules and automatically transmits a signal to the vehicle through embedded cellular connectivity to start charging at the lowest cost. “With its quick 3 to 4 hour charge time using a 240-volt home charging station installed by Best Buy, the Focus Electric will be ready to go when the owner heads out in the morning,” said Frykman.

The capabilities of the network also enable drivers to plan customized trips using navigation data from Mapquest. Drivers can use the app to find charging stations, estimate whether they can reach a station with the currently available charge, and create multi-stop, plug-to-plug journeys for their daily driving needs.

The vehicle connectivity module and app also provide the driver with alerts when charging is complete or if charging is interrupted due to being unplugged or a power outage. The vehicle interior can be preheated or cooled while still plugged in using power from the grid to maximize driving range.

“We want to give Focus Electric drivers the opportunity to maximize the EV ownership experience,” said Frykman. “We’re honored CES has recognized our efforts to use the latest connectivity and cloud technology to augment the capabilities of the car to promote greener driving.”

The MyFord Mobile app will be available for use on most major smartphone platforms including Android, BlackBerry and iPhone. The same capabilities can also be accessed through a mobile web app for other platforms and a secure Ford website from any Internet-connected computer.

Visit WinnerFordDover.com to see Ford's complete lineup.

Ford Charges up for 2012 Announcing Exclusive Collaboration with SHFT.com

DEARBORN, Mich., Nov. 14, 2011 Ford Motor Company today announces an exclusive collaboration with SHFT.com, the award-winning multimedia platform founded by actor and filmmaker Adrian Grenier and film producer Peter Glatzer. The automotive leader and green lifestyle website are joining forces to inspire people to make smarter environmental decisions through film, design, art, transportation and culture. 

As part of Ford’s mission to accelerate the development of more fuel-efficient and alternative-fuel vehicles, the company is teaming up with SHFT.com to put the power in the hands of millions of Americans who are interested in being more eco-conscious and saving money. 

“Our goal is to provide the vehicles and resources to help people live more sustainable lives,” said John Viera, director of Sustainability, Ford Motor Company. “We are working with organizations such as SHFT because they share a similar philosophy – looking at the small and large actions that can make a real difference in a creative and authentic way, which is part of Ford’s commitment to allow people to choose which fuel-efficient and green solution works best for them.” 

Selecting the right vehicle is a significant decision for individuals seeking greener lifestyles or just looking to save money when driving. In a recent national survey, Ford found nearly half of Americans are confused when it comes to green vehicle options, with 46 percent not knowing the difference between a hybrid, plug-in hybrid or electric vehicle. Ford aims to help address this confusion in the marketplace through its collaboration with SHFT.com and its power of choice philosophy.

“SHFT.com celebrates businesses where great design, sustainability and innovation meet, which is why we are so excited to be forging this relationship with Ford,” said Grenier.

“Shared core values are at the heart of our collaboration,” adds Glatzer. “Our common goal is to present the best sustainable options to the conscious consumer in an inspiring and entertaining way and to embrace the individualistic choices people need to make.”

Together, Ford and SHFT are collaborating on a variety of programs to inspire and invite consumers to take a more sustainable approach in life. This includes developing the creation of a short documentary series profiling leaders in innovation who are shaping new sustainable businesses that are influencing positive change around the world. Ford and SHFT also are looking at live-event programs and film festivals to further spread their shared mission.

Ford’s power of choice
Ford believes in the power of choice – offering customers a range of fuel-efficient vehicles is the best way to reduce CO2 emissions, while still meeting the various needs of individuals. In line with this philosophy, Ford is delivering a range of eco-friendly driving options, spanning both traditional gas-powered vehicles and electrified vehicles.


Thanks to Ford technologies such as EcoBoost®, flex-fuel powertrains and hybrid batteries, consumers have access to a variety of vehicles that promise function and style while making driving a greener and more affordable experience.

Green driving leadership
Electrification also is an important piece of Ford’s overall product sustainability strategy, which includes five Ford electrified vehicles for the market, the Focus Electric, Fusion Hybrid, C-MAX Hybrid, C-MAX Energi plug-in Hybrid and Transit Connect Electric. Additionally, Ford Motor Company has four cars that achieve an EPA-rated 40 mpg or higher, including Fiesta, Focus, Fusion Hybrid and Lincoln MKZ Hybrid.

“Ford is excited to be collaborating with innovators at SHFT to develop real solutions to help consumers live a more sustainable lifestyle,” said Viera.
 

Visit WinnerFordDover.com to see Ford's complete lineup.

Monday, November 14, 2011

Audi and Columbia University Kick Off ‘Experiments in Motion’ in New York City

Experiments in Motion – a cutting-edge new research project conducted in partnership between Audi of America and Columbia University’s Graduate School of Architecture, Planning and Preservation (GSAPP) – kicked off on Monday, November 7 with a curated "dinner in motion" at the New Museum in New York City. Conceived as a series of experiments to identify new paradigms of motion, mobility and design, Experiments in Motion is led by Mark Wigley, Dean of Columbia’s GSAPP, and will draw from global thought leaders from around the university, architecture and design professionals, and an expanded network of urban mobility experts from New York City and Audi.

Experiments in Motion is part of the Audi Urban Future Initiative, a long-term, multi-level program that brings together different visions on how mobility, urban living and the role of the transportation will change in the coming years. The initiative’s academic research also includes Urbanizing Technologies: The Mobility Complex, conducted by another of the world’s leading urban thinkers, Saskia Sassen, the Robert S. Lynd Professor of Sociology and Co-Director of The Committee on Global Thought at Columbia University.

“Experiments in Motion is the beginning of a new dialogue on mobility and represents a radical new way of collaboration between a corporation and a research institution. We are thrilled to partner with Mark Wigley and GSAPP, one of the most visionary schools of thought globally,” said Scott Keogh, chief marketing officer, Audi of America. “At the same time, the program is designed to foster emerging talent and empower young, bright minds that will both shape the future, and live in it. What better place to choose as testing ground for these experiments than New York City?”

Under the patronage of Wigley, Monday night’s dinner discussed new theories and new images of motion. A custom-made table by C-Lab and Studio-X served as centerpiece, designed specifically to foster conversation and mobility between participants. In preparation, Wigley conducted an internal workshop with the experimental research units of both Audi and Columbia GSAPP – including the Audi Urban Future Insight Team and Columbia’s C-LAB and Studio-X – to look at how an interrogation of the concept of motion can destabilize conventional thinking in both architecture and the mobility industry.

“This is an exciting research project that galvanizes the very latest thinking to energize a whole new conversation about the future of our cities,” said Wigley. “The most innovative minds are being brought together to inspire a new level of engaged creativity in the university, the design community and industry.”

By opening up the dialogue to a carefully curated group of experts, from historians of science, to filmmakers, artists and curators, the output of the discussion at the New Museum will serve to sharpen the project as it evolves. Experiments in Motion will continue in phases through 2012. In the spring of 2012, the insights of the think tank will be used to structure a new set of student architecture design studios at Columbia GSAPP focused on New York City that will connect to the school’s global network of urban research laboratories. The third phase of the experiment in summer 2012 will open the project up in a new form of public participation.

“As a project about newness – new paradigms of motion, new methods of teaching, new forms of participation – its crucial to have two partner institutions willing to work together in new ways,” said Chris Barley and Troy Conrad Therrien of design practice Th–ey, responsible for the curatorial concept of Experiments in Motion. “Although still fresh, Audi and Columbia have already begun to pose novel questions through their openness to this idea.”