Porsche puts its Facebook fans' names on a 911 GT3

One of the big eye-catchers at the New York auto show, which opens to the public today, is a Porsche 911 GT3 R Hybrid with a blue-and-white wrap job. Look close and you realize that it isn't just a baby blue hue. Rather, it's names -- thousands of them.

Porsche commissioned a vinyl wrap that has the names of all the car's Facebook fans. About a million signed up and we're not sure how many thousands show up on the car, but rest assured, it's in the thousands. Each of the names is about the size of the headline above and they cover just about every outside surface that isn't glass.

The coolest part is searchability. You can go to Porsche's Facebook site, type in your name, and it will tell where to find it on the car.

By Timothy A. Clary, AFP/Getty Images